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Ramani, Ruchita
- The Study of Consumer Behaviour with Special Reference to Business Standard Newspaper
Authors
1 ASM’s IPS, IN
Source
IBMRD's Journal of Management & Research, Vol 2, No 1 (2013), Pagination: 369-380Abstract
Our research paper is based on the study of overall consumer behaviour towards selection of financial newspaper with special reference to Business Standard Newspaper in Pune. The study of consumer behaviour helps organizations in improvisation of their marketing strategies by understanding the consumer's psychology while evaluating different alternatives and selecting the best one available. The study also emphasizes on environmental factors influencing the buying decision. This study helps the firms to know about the customer's needs and provide customized products as desired by the customers thereby leading to customer satisfaction and boost in the sales. This study also focuses on formulation new marketing strategies for increasing the sales and maximization of profits and improvisation or modification of existing strategies used by the business by providing the customers with tailor made products to effectively reach the consumer.Keywords
Business Standards, Consumer Behaviour, Marketing Strategy- Importance of Soft Skills for MBA Students:An Overview
Authors
1 ASM IPS, Pune, IN
Source
Indira Management Review, Vol 11, No 2 (2017), Pagination: 107-110Abstract
In today’s scenario soft skills are the need of the hour. This article will throw light on the concept of soft skills and its importance in the life of a student.
This article will cover all the major soft skills which are highly essential for all MBA students. Both, hard and soft skills should be blended together for grooming the students and improving the employability of students.
If both soft skills and hard skills are blended together, outcome will be an extraordinary professional and an excellent human being.
In this article, we will also discuss about the importance of soft skills in student’s career, various ways to acquire these soft skills and the role of management institutes, lecturers in helping the students acquire these skills.
References
- http://:www.wikipedia.com/softskill